Koç
Delivering an instant service model through WhatsApp chatbot integration
About The Customer
Koç Holding is Turkey’s leading investment holding company, delivering many breakthroughs since its foundation in 1926. Its turnover and exports make it the biggest conglomerate of companies in Turkey. Listed on the Fortune Global 500, Koç Holding has leading positions in the energy, automotive, consumer durables, and finance sectors.
The Koç Group manage activities according to international standards of corporate governance, customer satisfaction, sustainability and social responsibility.
The Challenge
The scale of Koç and its many departments and business units means that the organisation needs to process hundreds of services daily. Staff had been using multiple methods to contact and request services creating a complex and chaotic and time consuming process.
Koç created an IT and HR Service Catalogue with considerable effort, but this did not resolve issues with time being allocated to repetitive services tasks. This meant that Koç were finding it difficult to maintain the system and to also keep up to date with the technologies and approaches that would improve user service.